Pop Chips Original Potato Chips i like it

The nine flavors of Popchips, crunchy and healthier popped potato chips, corn chips and rice chips. Photo by Naheed Choudhry.
WHAT IT IS: Chips—potato chips, corn chips and rice chips—that aren’t fried or baked, but popped.
WHY IT’S DIFFERENT: A reinvention of the chip in a new and wonderful form.
WHY WE LOVE IT: Lower fat, fewer calories, non-greasy and totally delicious.
WHERE TO BUY IT: Amazon.com and retailers nationwide. See the dancing chips at ThinkPopped.com.
PRODUCT FIND: BibiCaffè Italian sodas—6-ounce bottled refreshments from the old country, to enjoy as soft drinks and cocktail mixers.
FUN ENTERTAINING: Cheese Curds. If you don’t know curds, it’s time for an introduction.

Chips Off A New Block
Some of the biggest buzz at the huge natural products show this year centered on a new kind of snack chip. Surrounded by endless aisles of foods—more than anyone could hope to see or taste—everyone beat a path to Popchips. One might think that “Pop” is short for “popular,” but these chips are actually popped—not fatteningly fried or boringly baked. Instead, sink your teeth into really tasty—but much healthier—potato chips, corn chips and rice chips, with half the fat and fewer calories than regular fried chips. They’re new, they’re different and they’re gooood.
You’ve seen a fragment of the concept before, in popped rice cakes. But the Popchips innovators took that idea and turned it into smaller, crunchy, incredibly flavorful chips that can be eaten from the bag, dipped, used as a base for canapés or employed as garnishes for soups and salads. The nine flavors range from quite good to amazingly good. Now, snackers can crunch away on something truly tempting that’s free of saturated fats, preservatives or anything artificial. A satisfying one-ounce portion, 20 to 22 chips, has just 120 calories—and leaves no greasy fingers. Be the first on your block to pop on over for some.
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Bowls For Champion Chips

Mikasa Neo Classic Footed Bowl. Anything would look good in this elegant bowl. It’s 12.4 x 6.6 inches of lead crystal. Representing Greek and Roman concepts of beauty, it arrives in a blue gift box. Click here for more information or to purchase. Cabbage Serving Bowls. A set of 3 bowls from Pinzon in high-quality, fine grain earthenware are hand-painted, dishwasher and microwave safe. in 7", 9-1/4" and 11-1/4" diameters. Click here for more information or to purchase.

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Check out the links at right to explore the new site, where you'll find all the great information you've come to expect from the Diet Detective.Popchips

Potato Chips

Popchips has reinvented the potato chip, and we love it. These sure don’t look like any chip you’ve ever had (don’t even think about comparing their round shape to Pringles—a totally different species of snack that’s not on the natural evolutionary chain). Put a bowl in front of someone and Original and Garlic might pass as some kind of new pita chip or papadum. But one bite and these are unmistakably potato.

  • Original Potato Chips is a wonderful reinvention of the potato chip, seasoned with sea salt. It’s right on the mark.
  • Barbecue Potato Chips balance tangy and sweet, layering smoke and some light paprika heat. They’re an addictive barbecue chip.
  • Parmesan Garlic was a favorite of most tasters, but we think it needs to be tweaked a bit: Salt overpowers both Parmesan and garlic flavors. On the other hand, if you like a salty chip—many people do—this one’s for you!
  • Salt & Pepper is redolent of fresh-cracked pepper, lively and just right, not too peppery.
  • Sea Salt & Vinegar, a classic chip flavor, here has a tart infusion of vineger for the pro-pucker crowd.
Popchips Potato Chip
A new sensation in potato chips; On top, Parmesan Garlic Potato Chips; on the bottom, Barbecue Potato Chips.
Popchips - Salsa Cor
Salsa Corn Chips: Spicy!

Corn Chips

  • Cheddar Corn Chips taste like gourmet Cheetos. Only the teeniest amount of cheddar dust remains on your fingers, and you can flick it away like dust.
  • Salsa Corn Chips are great food technology: the flavor of salsa married to a corn chip. It works! The spiciness is equivalent to medium-strength salsa, and it will probably help sell a lot of beers.
  • Sea Salt Corn Chips are alluring—they don’t look like a corn chip, but they taste like a light and healthy version of one. We mean that in the best sense.
  • Hint Of Butter Corn Chips taste like butter-flavored popcorn. If you’re looking for a new way to eat popcorn—in a flat chip instead of puffy kernels—this is fun and tasty. Who knows—perhaps Popchips’ format will win out and we’ll be eating flat chips at the movies. (But the name’s a bit misleading—when we think “corn chip,” we don’t think popcorn flavor.)

The corn chips are made with organic corn.

Rice Chips

  • Wasabi Rice Chips will make wasabi lovers happy. You’re just a step away from the sushi bar: There’s wasabi flavor, sesame seeds, and the taste of seaweed, too. The wasabi is at a relatively mild level—Barbecue Potato Chips and Salsa Corn Chips pack more of a wallop.
  • Sea Salt Rice Chips may sound like the Plain Jane in this crowd, but they are a delicious chip. While not as showy as the other flavors—and not as flavorful as the Sea Salt Corn Chips—they have an elegance all their own.

The rice chips are made with whole grain brown rice.

In addition to retail sales, you can buy 12-packs of each flavor of the large bags (3.25 ounces, or about 3 portion sizes per bag) on Amazon, or a sampler box of one bag of all nine flavors. Anyone at school or camp—or the eternal camper in us all—would love to receive the sampler or any other configuration you care to send. In fact, they’ll probably call in a week to ask you to send more.

Popchips - Wasabi Ri
Wasabi Rice Chips: Take the hint of the sushi bar with you.

—Karen Hochman


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